May 26, 2023
Is the market growing rapidly, and will floor cleaning opportunities replace sweeping robots?
According to data from Ovi Cloud, the annual retail sales of the floor washing machine market in 2022 reached 9.97 billion yuan, a year-on-year increase of 72.5%, far exceeding the overall growth rate of 4% in the clean electrical appliance industry. The strong rise of floor washing machines, in contrast, the product of sweeping robots seems to have reached a difficult period of "adversity", and there is a strong wait-and-see atmosphere on the field. According to data from OviCloud, the sales and sales of cleaning robots in Q1 2023 decreased by 18.64% and 16.46% respectively.
A tenacious upward trend and a downturn in sales have become a different kind of fireworks. After years of development, the user market for floor cleaning robots is now basically mature. On the other hand, floor washing machines are completely different. Currently, the market is still on the eve of an outbreak, and the industry as a whole will continue to grow upwards in the future.
In this regard, home appliance industry observers Ding Shaojiang, the founder of Nail Technology, pointed out: "At the beginning, sweeping robots had a strong technological attribute, representing the direction of intelligence and convenience. However, with the development of the market, this technological trend began to fade away, and the washing machine to some extent combines the functions of sweeping robots and can also achieve deep cleaning, so it has been welcomed by more users
From the perspective of consumers, the diversity of home cleaning scenarios makes both sweeping robots and washing machines useful. In most households, especially for large household users, we can use sweeping robots to complete whole house cleaning, and then use the flexibility of washing machines to handle stains that require deep cleaning. Each has its own purpose, and there is no either or relationship
